Last updated: March 2025
1. Introduction
Anytime Executive Travel ("we", "our", "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and safeguard your personal data when you use our website (www.anytimeexecutivetravel.co.uk) and our luxury chauffeur services.
We are based in Merseyside and operate throughout the United Kingdom and Europe. By using our website or booking our services, you consent to the practices described in this policy.
2. Data Controller
Anytime Executive Travel is the data controller responsible for your personal data. If you have any questions about how we handle your data, you can contact us at:
Email: reservations@anytimeexecutivetravel.co.uk
Phone: 07846 660 173
3. Information We Collect
We collect personal information in the following ways:
Information you provide directly
- Full name and contact details (phone number, email address)
- Booking details including pickup and drop-off locations, dates, and times
- Flight numbers and airline information (for airport transfers)
- Passenger names when booking on behalf of others
- Special requirements (child seats, wheelchair access, dietary preferences for refreshments)
- Payment information (card details are processed securely and not stored by us)
- Messages and correspondence sent via our contact form, email, or phone
- Corporate account details for business clients
Information collected automatically
- IP address and approximate location
- Browser type and version
- Pages visited and time spent on our website
- Referring website or search terms used to find us
- Device type (desktop, mobile, tablet)
4. How We Use Your Information
We use your personal data for the following purposes:
- Fulfilling bookings: Processing your reservation, coordinating your chauffeur, tracking flights for airport transfers, and providing the agreed service
- Communication: Confirming bookings, sending journey details, providing quotes, and responding to enquiries
- Payment processing: Taking payment and issuing invoices or receipts
- Service improvement: Understanding how clients use our website and services to improve the experience
- Marketing: Only with your explicit consent, we may send you information about special offers or new services. You can opt out at any time
- Legal compliance: Meeting our regulatory and legal obligations, including tax and accounting requirements
5. Legal Basis for Processing
Under the UK GDPR, we process your data on the following legal bases:
- Contract: Processing necessary to fulfil your booking and provide our chauffeur services
- Legitimate interest: Improving our services, website analytics, and fraud prevention
- Consent: Marketing communications and non-essential cookies
- Legal obligation: Tax records, regulatory compliance
6. Data Sharing
We do not sell, rent, or trade your personal data to third parties. We may share your information only in the following circumstances:
- Chauffeurs: Your name, pickup/drop-off details, and contact number are shared with your assigned chauffeur to fulfil your booking
- Payment processors: Card payment details are handled securely by our payment provider and are never stored on our systems
- Google Analytics: Anonymised website usage data is processed by Google to help us understand website traffic (see Cookies section below)
- Legal requirements: We may disclose data if required by law, regulation, or court order
All third parties who process data on our behalf are bound by confidentiality agreements and are required to handle your data in accordance with UK data protection law.
7. Data Retention
We retain your personal data only for as long as necessary:
- Booking records: Retained for 6 years for tax and accounting purposes
- Contact form messages: Retained for 12 months unless a booking is made
- Marketing preferences: Until you withdraw consent
- Website analytics: Anonymised data retained for 26 months by Google Analytics
8. Data Security
We take the security of your data seriously. We implement appropriate technical and organisational measures to protect your personal data, including:
- SSL/TLS encryption on our website
- Secure password-protected systems for storing client records
- Limited access to personal data on a need-to-know basis
- Confidentiality agreements with all staff and chauffeurs
While we strive to protect your data, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security but will notify you and the relevant authority in the event of a data breach as required by law.
9. Your Rights
Under the UK GDPR, you have the following rights regarding your personal data:
- Right of access: Request a copy of the personal data we hold about you
- Right to rectification: Request correction of any inaccurate or incomplete data
- Right to erasure: Request deletion of your data where there is no compelling reason to continue processing it
- Right to restrict processing: Request that we limit how we use your data
- Right to data portability: Request your data in a structured, commonly used format
- Right to object: Object to processing based on legitimate interests or for marketing purposes
- Right to withdraw consent: Where processing is based on consent, you may withdraw it at any time
To exercise any of these rights, please contact us using the details above. We will respond within one month of receiving your request. There is no fee for making a request unless it is clearly unfounded or excessive.
If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
10. Cookies
Our website uses cookies to function properly and to help us understand how visitors use the site.
Essential cookies
These are necessary for the website to function and cannot be switched off. They do not store any personally identifiable information.
Analytics cookies (Google Analytics)
We use Google Analytics (tracking ID: G-T1HQXCH6VG) to understand how visitors interact with our website. This collects anonymised data including pages visited, time on site, and how you arrived at our website. Google Analytics uses cookies to distinguish unique users and throttle request rates. This data helps us improve our website and services.
You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on, or by adjusting your cookie settings in your browser.
Managing cookies
Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies or delete existing cookies. Please note that disabling cookies may affect the functionality of our website.
11. Third-Party Links
Our website may contain links to third-party websites (such as our Facebook and Instagram pages). We are not responsible for the privacy practices of these external sites. We encourage you to read the privacy policies of any third-party websites you visit.
12. Children's Privacy
Our services are not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us and we will delete it promptly.
13. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.
14. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us:
Email: reservations@anytimeexecutivetravel.co.uk
Phone: 07846 660 173
Available: 24 hours a day, 7 days a week